Overview
Because Bandsintown communicates directly with Mailchimp's API, no technical development is required from you. Simply connect your Mailchimp account credentials in your Bandsintown for Artists dashboard to start automatically sending fan contact details by following the steps below.
To learn more about fan data collected and how consent works, see Collecting Fan Data.
Important: Fan Contact Sync only sends new fan opt-ins collected after the integration is connected. These opt-ins can be collected through the Bandsintown Widget, Smart Link, and Signup Form.
Followers and RSVPs gained through the Bandsintown website or app do not sync.
⚠️ Note: opt-ins collected before connecting can be exported from Bandsintown through Fan Manager and imported into Mailchimp.
How to Connect Bandsintown for Artists to Mailchimp
1. Retrieve your API Credentials from Mailchimp
Log in to your Mailchimp account, select Profile from the dropdown by clicking your Profile icon in the bottom-left corner of the navigation menu, select API Keys.
Under the Your API Keys section, click Create A Key.
Enter a name for the key (e.g., "Bandsintown") and click Generate Key.
Copy the API Key string to your clipboard. This key will only be shown once, so store it securely.
⚠️ Note: Treat these credentials securely like a password. Anyone with access to your Key can manage data within your account.
2. Retrieve your Audience ID from Mailchimp
In Mailchimp, click Audience in the left-hand navigation menu.
If you have more than one audience, use the dropdown to select the audience you want to sync fans to.
Click Audience Settings.
Scroll down to the Audience ID field and copy the value.
3. Configure the Connection in Bandsintown for Artists
Log in to your Bandsintown for Artists account.
From the left-hand menu, navigate to Settings > General.
Scroll down to the Fan Contact Sync section and click the Set Up button.
In the configuration modal, locate the Platform dropdown menu and select Mailchimp.
In the API Key field, paste the API Key you copied from Mailchimp. The API URL will be generated automatically based on your key and does not require any input.
In the Audience ID field, paste the Audience ID you copied from Mailchimp.
Click Start Syncing to activate the integration. Your status indicator on the settings page will turn green to confirm an active status.
4. Managing your Sync Settings
Pause the Sync: Open the Fan Contact Sync modal by clicking Edit at any time, then use the Pause Contact Sync toggle to temporarily stop processing actions.
Disconnect: Click the Remove Sync button in the configuration window to delete your credentials and disable the connection.
Important: Turn on “Collect Phone Number” in Bandsintown for Artists
The primary goal of the Fan Contact Sync integration is to send your fans’ opt-in information (name, email, location, etc.) from the Bandsintown.
When you use this integration with Mailchimp, phone numbers could become particularly important. To include phone numbers in the Fan Contact Sync payload, make sure the Collect Phone Number toggle is turned ON in your Bandsintown for Artists settings.
Once this toggle is enabled, please allow up to 12 hours for the change to propagate across the platform. After that, new opt-ins will start requesting and sending phone numbers from Bandsintown.
SMS consent and compliance
Fans who share their phone numbers through Bandsintown are verified through a double opt-in process and, as of October 2025, include SMS-specific consent language that meets TCPA requirements in all signup flows. This means the data sent to Mailchimp is already validated and compliant for text message marketing. For more details, see Collecting Fan Data.
Support
Mailchimp Support: For help locating your API Key or managing your audiences, contact Mailchimp support.
Bandsintown Support: ArtistSupport@bandsintown.com