While the Email Builder allows artists and their teams to reach existing followers for free, Promoted Emails offer advanced targeting options to expand their reach by targeting specific segments of fans who aren't already following them.
Artists and their teams can leverage Promoted Campaigns to target fans of similar artists, who are highly likely to respond well to the promotion. Like the Email Builder, they can also reach fans in specific geographic regions in which an artist may be touring soon.
Promoted Campaigns start at just $50 and can be accessed by navigating to emails, then clicking on Premium. Get started here.