Why is the estimated reach different from the number of followers targeted when messaging followers?
Updated over a week ago

A unique aspect about messaging on Bandsintown is that we contact all of your fans directly by email and push notifications, but we also respect your fans' privacy if they have opted out of these messages. We also respect email anti-spam legislation by not contacting fans who have been inactive for too long. 

Based on our observations, on average across all artists posting on Bandsintown, we tend to observe that 45% of targeted followers or 70% of events’ RSVPs can be reached directly by email and/or push notification, but this can vary from artist to artist. The more often you communicate with your fans, the more engaged your fans will become, so we encourage you to reach out often to increase these numbers!

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