Artists can engage directly with all their trackers. At a time when most music services don’t allow artists to message their fans directly and social media platforms rely on algorithms to determine who sees a post, Bandsintown's messaging capability allows artists to connect with their Bandsintown trackers directly through email and push notifications, ensuring a level of fan awareness benefitting both touring artists as well as artists promoting new music releases, videos, merch and more.
After logging in on Bandsintown for Artists, go to your artist's Home page and in the New Message box at the top, click in the text area and start typing your message. Note the message box is also available from the Posts page, which you can access from the sidebar.
Typing your message
You can type up to 1,000 characters, which should be more than enough for anything you want to say to your fans. Use the character count in the bottom right corner of the message box to track the length of your message. As a rule of thumb, keep in mind brevity drives engagement: try to keep your message under 80 characters whenever possible.
Adding a photo
Fans love visuals! If you're promoting a show, be sure to attach your poster. If you're promoting a new album, attach your album cover. Want to share an emotion or a moment with your fans? A picture's worth a thousand words. To add an image to your post, click on the camera icon in the bottom left corner, select your file on your computer or handset, make any necessary adjustments (zoom, rotation, cropping...), then hit the checkmark icon to attach it to your post. It'll be displayed in the bottom left corner for confirmation.
You can easily add emojis to your message to spice things up a bit. In the text area where you're typing your message, move your cursor where you wish to add the emoji, then click on the yellow smiley icon in the bottom left corner of the message box to open the catalog of emojis. The catalog lets you scroll so you can see all emojis available and find the perfect one. When ready, just click on it: it'll be automatically added to your message. Note you can also access emoji auto-complete while typing ":" followed by the emoji name (e.g. try typing ":metal"). Feel free to add as many as you want!
Promoting your shows
While posting on Bandsintown can be used to promote anything or just share with your fans, there's no denying that it's a great tool to promote your tour dates and remind your fans of upcoming events, an approaching general onsale, an on-going presale operation, etc. Whenever promoting one or multiple events, be sure to include a link to your Bandsintown Promotion Page in your message, so your fans always have a very direct access to your event list and tickets. We've made this easy for you: in the text area where you're typing your message, move your cursor where you wish to add the short URL of your Promotion Page, then click on the link icon in the bottom left corner of the message box. This will automatically paste the short URL of your own Bandsintown Promotion Page in your message.
If you wish to learn more about the Bandsintown Promotion Page, click here.
Targeting your message
Fans love and respond more to personal messages from their favorite artists. To help you with that, when posting on Bandsintown, you have the option to target your message by event or by location:
- targeting by event lets you communicate with your RSVPs: this is particularly useful to reach fans right after an event and re-engage past RSVPs (please note: managers can message RSVPs of past events within the last 30 days).
- targeting by location lets you communicate with fans in a specific city, state or country: great to promote an event or a tour!
Note these are VIP features. You can find out more about those features and how to access them here.
Scheduling your message
Whether announcing a new tour, presale, album, video, promo, you name it, we know a lot of your announcements must be scheduled precisely. That's why posting on Bandsintown enables you to schedule your message. Simply click on the Schedule button below the message box, and select your preferred option:
- you can either choose from the predefined times
- or you can select exactly what date, time and time zone you like
Note this is a VIP feature. You can find out more about this feature and how to access it here.
Posting on social media
When posting on Bandsintown, oftentimes you'll want your message to be seen by as many fans as possible. To help you reach a wider audience, you can connect your Facebook Page and Twitter account and post to all your followers there at the same time. To post on Facebook and Twitter, simply click on the checkboxes next to the Facebook and Twitter icons in the top right corner above the message box. If you haven't connected your social accounts yet, you can do so from the Settings page.
Scheduling also applies to social media so you can perfectly time your announcements across all platforms!
Please note VIP features are exclusive to your posts on Bandsintown, they're not available when posting on social media.
Previewing your message
Wish to see how your message will look to your fans before sending it? Click on the Preview option in the bottom right corner inside the message box: this will show you how your post would be rendered on the Bandsintown app. You can also get an idea of how your post will look like on Facebook and Twitter.
Note when posting to trackers without any targeting, your latest post is also displayed at the top of your artist page on the Bandsintown website, to make sure it’s visible not only by your fans but also anyone who visits your page on Bandsintown.
Ready to send?
Click on the Send (or Schedule) button when ready: we will indicate our estimated reach for that message. Note the estimated reach is different from the total number of trackers targeted. To learn more about this difference, click here.
You can check how many times your message has been viewed from the Posts page. Scroll down to the list of posted messages, look up your message, and you'll see on the far right the number of views. This data is updated in real-time when you load the page, and you can click on Refresh at any time to retrieve the latest stats.
Note fans can also Like or Comment your message directly within the Bandsintown app.
If you need to delete a post for any reason you can do this on the Posts page by clicking the red X next to the post.
Now that you know everything about posting on Bandsintown, you're ready to message your fans and let them know all your updates. Go try it out now! And as always feel free to email us at ArtistSupport@bandsintown.com with any questions!